LAKE FOREST, CA, MAY 2020 – Camisasca Automotive Manufacturing, Inc. Provides Insights to Help Get Your Accessory Sales Back on Track
As the sales environment quickly pivots and adapts to social distancing standards, sales accessory tactics at the consumer level must similarly change. As customer traffic quickly evolves from physical presence to virtual perusing, new opportunities arise. Traditional point-of-sale strategies become limited, so how can we help to drive some of the traffic back to your dealerships, or optimize and capitalize on ecommerce growth? We have some ideas and tools that can assist in the common goal of keeping dealers open and increasing accessory sales so that we can all succeed in this new buying environment.
1) Use of Genuine OEM Accessories as a Service Visit incentive item.
While the profit center of new vehicle car sales may falter temporarily, parts and service present less barriers and more opportunity for upselling. Low dollar accessories like Valve Stem Caps and License Plate Frames can be offered as an incentive for service customers to visit the dealership. In other words, reward customers for visiting your service departments. Incentivize them to spend more, by offering tiered accessory giveaways based on the cost of their approved service. This is a permanent reminder to your customer that you are thinking about them. Every time they see these items on their car it will reinforce their brand loyalty to you and thereby generate more sales. In the near term, you are also introducing them to product categories. This piques their interest and will entice them to visit the Parts Department or explore your webstore for additional items.
2) Optimize your Webstore with Effective Copy and Imagery.
With more consumers shopping from the comfort of their home, making sure your product offerings are appealing, concise, and easy to locate is as important as ever. As the product experts in selling our accessories, we will gladly work shoulder to shoulder with your web team to:
Optimize product listings and recommend improvements.
Use correct verbiage and trigger words to cultivate a well-informed buyer and avoid losing the sale to trademark infringement on Amazon.
Engage our inhouse photography team for updated, effective images, worth a thousand words.
Review your program’s online presence and present the assets for recommended updates to achieve improved sales potential.
Even if you do not have a consumer direct web store, we can make these assets available to you to share with your savvy dealer base. Together we can generate revenue that will pay dividends now and in the future