Tri-folds to Increase Consumer Awareness

LAKE FOREST, CA, OCTOBER 2019 – Camisasca Automotive is teaming up with their OEM customers to design and create a No Cost consumer facing tri-fold brochure for inclusion with every retail License Plate Frame and Marque Plate sold.

These corporate identity correct brochures detail every active part number CAM Inc. supplies, complete with product information and images, unique to each OE accessory line.  And for those customers with Web Stores, we ensure the URL for online ordering is prominently displayed. As a result, the consumer is automatically queued in to what is available, leading the way to a second sale.

Here are some of the creative ways our customers are using their Tri-fold brochures to generate increased product awareness:

  1. Included with every Port/VPC License Plate Frame to generate a second sale. Remember 65% of the US population resides in 2 plate states!

  2. Bundled with New and CPO documentation at the time of vehicle prep or delivery. Get to your customer before non-genuine online retailers do!

  3. Shipped to Web Fulfillment House for inclusion with outgoing orders of other products from your selection. Grow your online presence at no cost to you!

If you don’t currently have a Tri-fold Brochure in your marketing arsenal, let us know and we can help.  And a big thank you to those that do; let’s maximize the benefits by considering other marketing avenues not currently in place.

Subaru and Land Rover Tri-Folds.jpg

Examples of current Tri-folds as active in genuine supply programs are available here. Contact us today at specialtyacc@aol.com and we can further discuss the opportunities this sales tactic affords.

Peter Triolo, OE Sales Representative